Retail Market Analysis

Data and analysis for retail attraction


  • Target retail sectors and niches
  • Develop a retail attraction strategy
  • Respond to red flags (e.g., sales leakage)
  • Use data as a sales tool


These custom reports pull double duty by framing your retail attraction strategy and functioning as marketing pieces themselves. A phased process takes you from detailed analysis to action plan, including target lists and collateral. Communities often proceed in three phases:

1. Supply & Demand Analysis. This report documents the trade area for retail businesses. It can be used as a marketing piece and a planning document.

  • Retail trade area
  • Demographic analysis
  • Leakage
  • Retail potential
  • Psychographic lifestyles

2. Strategy. This report digs deeper than phase 1, with more on-site research.

  • Retail assessment / meetings with retailers
  • Retail centers
  • Key shopping areas
  • Site opportunities
  • Business & resident shopping survey
  • Define market position

3. Business Development Action Plan. This phase results in an action plan for expanding and attracting new retail investment.

  • Product development
  • Retail environment improvements
  • Target niches
  • Marketing strategy
  • Marketing collateral concepts
  • Target lists (actual contacts, including where the company is looking)


  • Phases (described above) can be engaged independently or consecutively.
  • Supply & Demand Analysis
  • Retail Strategy
  • Retail Business Development Action Plan

More Information

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